I am sure we all have heard many times to read labels, right? And I am absolutely sure that we all have had hard time to understand what is written there, am I right too? I have struggled many times. But now the time to change has come. Worth to know. Nowadays there is a huge variety of products on the market. We can chose from different tastes, sizes of products, packaging and companies we like more. Producers are very creative in grabbing consumer attention. There are dedicated departments where specialists work intensively on current trends and customer behavior. There are few common tricks often used by producers worth knowing before you buy a product: Words used on main label which activate positive feelings or memories. For example: homemade, traditional recipe, original recipe, 100% natural. Who wouldn’t prefer to buy “traditional” ham instead of “just” ham? Placing on main label one commonly liked ingredient. For example: soup with real mashrooms, where on the ingredients list we can learn that addition of the mashrooms is only …